Thursday, 30 June 2011


with the strap line ‘one spoonful of sugar’, these designs were created to evolve our perception of sugar sachets; instead of them being purely practical, mousegraphics wanted make them attractive too. to do this, they have verbally and physically illustrated the concept of ‘one spoonful of sugar’ by designing each sachet with a different image of an antique, floral spoon, where each sachet contains the equivalent of one spoon on sugar. they are also presented in a box, similar to that of which antique spoons would be displayed in. elegant, sophisticated yet functional; it is no surprise this design achieved first place in the dieline awards.

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