designed by students aiming to ‘branch out to a younger demographic and chose to create that appeal through humor’, these twinings tea designs carry recognizable prestige as well as introducing something innovatively modern and fun. their bright colours and witty strap lines, such as ‘i could give up tea but i’m not a quitter’, determine these designs in achieving to appeal to a more youthful audience.
http://www.thedieline.com/blog/2011/6/20/student-spotlighttwinings-tea.html
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