a new installation style boutique has just opened in london with the intention of encouraging a new way of interacting with retail environments, late night chameleon café; ln-cc. created by set designer gary card they stock cult labels from wacko maria and nonnative alongside various more established labels including balenciaga, dries van noten and rick owens. they sell music (vinyl), books, mens and womenswear across seen individually curated rooms with a club room included. the space is visited by appointment only at the moment.
"i love the way the minute you walk in the store you are engulfed in the ln-cc universe," describes vogue art director jaime perlman. "the interiors, the merchandise, the sounds, are all curated in a way to clearly articulate a unique visual architecture for the ln-cc shopper, that feels quite personal in a way. i also like how each room has mixed price-points, the way a real shopper would most likely wear the merchandise."
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