stop the water

an interesting approach to environmentality, no typical cues for the ‘eco’ market in the form of leaves and fields and swathes of green.

"we will stop the use of non natural additives, stop wasting energy in production, stop adding unnecessary scents, stop designing with toxic colours, stop non-eco friendly parts of the package. you stop the water while using this shower gel."

http://www.thedieline.com/blog/2011/1/25/stop-the-water-while-using-me.html