with the strap line ‘one spoonful of sugar’, these designs were created to evolve our perception of sugar sachets; instead of them being purely practical, mousegraphics wanted make them attractive too. to do this, they have verbally and physically illustrated the concept of ‘one spoonful of sugar’ by designing each sachet with a different image of an antique, floral spoon, where each sachet contains the equivalent of one spoon on sugar. they are also presented in a box, similar to that of which antique spoons would be displayed in. elegant, sophisticated yet functional; it is no surprise this design achieved first place in the dieline awards.
Wednesday, 29 June 2011
this soap packaging is so splendidly elegant. their classic patterns connote tradition and grace, whilst their playful pastel colours bring an element of youth and delight, which is further emphasized through the packaging shaped like sweets. a classic design with a modern essence.
Tuesday, 28 June 2011
designed by students aiming to ‘branch out to a younger demographic and chose to create that appeal through humor’, these twinings tea designs carry recognizable prestige as well as introducing something innovatively modern and fun. their bright colours and witty strap lines, such as ‘i could give up tea but i’m not a quitter’, determine these designs in achieving to appeal to a more youthful audience.