graphic design for fashion is a new book, which showcases the work of graphic designers for fashion designers from high-street to high-end. examples include identity design, packaging, look books, invitations and more. unlike most other markets, the fashion industry showcases itself regularly as clockwork every six months. fashion brands have to reinvent themselves every collection and yet stay true to its values and identity. compiled by jay hess and simone pasztorek, designers at london-based studio byboth, it features examples of (from top) eley kishimoto, acne studios, kenzo, paul smith,viktor & rolf, bernhard willhelm and many others.