Wednesday, 3 November 2010

penhaligon’s sartorial














based on the sights, sounds and smells of savile row, penhaligons have created a scent; the sartorial, the scent of savile row. enjoy quentin jones, the artists, stop-motion video commissioned by penhaligon’s (below).

"i wanted to translate the tailor's workroom. it's such a masculine, traditional world, yet there were these raw elements - the metallic odour of the sewing machines, the smell of the wools as it is steamed and pressed - incredible dusty but sweet smells, so i had to approach it both ways, fusing tradition with modernity. To do this, I used a lot of ingredients I hadn't used before" - bertrand duchaufour

illustration by jodie harrison

http://www.gq-magazine.co.uk/style/articles/2010-10/12/gq-grooming-penhaligons-new-fragrance-sartorial

http://www.penhaligons.com/svideo/sartorialfragrancevideo.html


video

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