considering make up is all about colour this brand have managed to hone this to their best advantage. using the limited and well-chosen colour range they have conveyed a premium cosmetics brand.
"a line of cosmetic packaging designed for swiss newcomer aschen and voss, the packaging and identity seeks to combine the clean pharmaceutical heritage of switzerland, as well as the formulation of the product, with a modern, cosmetic brand that appeals to the sophisticated urban shopper."
http://www.thedieline.com/blog/2011/3/14/aschen-and-voss.html